IP delivery is a method used for geo targeting. Geo Targeting is the latest trend in Search Engine Optimization in which the SEO experts and advertisers place the ad on the web pages according to the geographic location of the targeted consumer. This is done in order to increase the rate of conversions and also decrease the cost to the advertiser as pay per click advertising requires the advertiser to pay a fixed amount of money every time the visitor clicks on the advertisement.
In the method of IP delivery for search engine optimization the website displays content to the search engine spider and not the human visitors. The SEO experts have a directory of the IP address of all the major search engines which are fed into the software and the content of the website is displayed only to the search engine spiders.
This is done in order to determine the location of the user requesting the web page. On the basis of the geographic location of the visitor, which is determined on the basis of his IP address, the ad is displayed or the language in which the content is to be displayed is determined.
IP Delivery for SEO is often compared to cloaking, a method used by the websites to hide the original content from the search engine providers. For example, a terrorist site may pose itself to be an online shopping site in order to be ranked by the search engine but when a user clicks on the link, the original site is displayed.
IP Delivery is less developed and considered a rudimentary method of geo-targeting.
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