Monday, May 10, 2010

Human Search Engine

Human Search Engine or Human based search engine is a novel concept that is being used by search engine sites in order to filter the sites that contain the content relevant to what the user is looking for. In this case, human intervention or help of human beings is taken in order to filter the most relevant content from millions of automatically generated sites.

Human based search engines are a rather intensive way to combat link spamming, content spamming, content crowding etc. These things lead to deterioration of the quality of the content as far as relevancy was concerned. Human based search engine provides the users with limited number of useful sites as against the millions of sites that may or may not relate to the topic the user is looking for.

The searchers define a criteria and on the basis of those criteria they filter the websites that contain appropriate content and make sure to include them in the top listings of the search results. This is done for the purpose of ensuring good quality content to the users.

Examples of human based search engine are Jumper 2.0, Sproose, ChaCha Search, Mahalo.com. Does the proliferation of Human based search engine mean that the importance of automated search engines and the SEO process experts will suffer? Not at all. In fact, the human based search engines are becoming equally popular as the other SEO techniques, when it comes to increasing the rank of a good page in the search engine listings.

PPC UK is the PPC management service for huge online UK market. PPC company can provide you enhanced PPC services to get better conversions in short time.

Previous Post:IP Delivery for SEO

IP Delivery for SEO

IP delivery is a method used for geo targeting. Geo Targeting is the latest trend in Search Engine Optimization in which the SEO experts and advertisers place the ad on the web pages according to the geographic location of the targeted consumer. This is done in order to increase the rate of conversions and also decrease the cost to the advertiser as pay per click advertising requires the advertiser to pay a fixed amount of money every time the visitor clicks on the advertisement.

In the method of IP delivery for search engine optimization the website displays content to the search engine spider and not the human visitors. The SEO experts have a directory of the IP address of all the major search engines which are fed into the software and the content of the website is displayed only to the search engine spiders.

This is done in order to determine the location of the user requesting the web page. On the basis of the geographic location of the visitor, which is determined on the basis of his IP address, the ad is displayed or the language in which the content is to be displayed is determined.

IP Delivery for SEO is often compared to cloaking, a method used by the websites to hide the original content from the search engine providers. For example, a terrorist site may pose itself to be an online shopping site in order to be ranked by the search engine but when a user clicks on the link, the original site is displayed.

IP Delivery is less developed and considered a rudimentary method of geo-targeting.

PPC UK is the PPC management service for huge online UK market. PPC consulting company can help you to get better conversions in short time.

Previous Post :IP Delivery for SEO